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Software-as-a-Service KPIs show how a business ranks against its peers.
How To
Product Description
Key Performance Indicators (KPI) are ways to measure company performance. A large number of KPIs can be calculated from a company’s financial numbers and sales statistics, so it is important to pick indicators that match the company’s business and target market.
These KPI’s are useful ways to measure performance of Software-as-a-Service (SaaS) companies:
- Gross Revenue
- Gross Profit Margin
- Conversion Rate
- Churn Rate
- Monthly Active Users (MAU)
- Lifetime Value (LTV)
- Customer Acquisition Cost (CAC)
- Ratio of LTV to CAC
- Overhead
- Monthly Burn
- Runway